Charlotte Hornets Fan Shop
I was responsible for overseeing graphic development for the Hornets Fan Shop, utilizing brand assets and language to serve as an evergreen backdrop to the product on display. The mission was to enhance the product, and because the team has such a bright and unique color palette, I had to work with a degree of reserve, so that the product would not be overpowered by graphic imagery. I developed localized apparel graphics and revamped Item of the Game promotional assets to coincide with the reopening of the Fan Shop as well, further enhancing the customer experience.